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Part one and two of this series set the stage for the value convenience stores were offering pre-COVID and how you may want to view the retail space as things shift back to various levels of “open.”
In this wrap-up, we’re going to look as characteristics of this channel that can be helpful in determining how you may want to enter:
Decision-making at retail has been happening faster than normal during the COVID-19 pandemic with shoppers looking to be efficient in time and choice.
IPA and Lager present identifiable, easy-to-understand flavor experiences, which is partially why they’ve succeeded easily in c-stores.
The wild card in growth in recent months—fruited beers—also does this, and with a wider net. People understand the flavor they’ll get when they see a fruit or can quickly scan what the fruit is.
In convenience stores, where shopping for a beer may be an impulse buy or specifically to be as fast as possible, aligning your brand with the logistics of choice can be a powerful motivator. Sign up to read more.
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