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In part one of this series, we saw how convenience store beer sales were initially impacted by COVID-19, but started to rebound. And as states work to reopen by summer, Americans take advantage of low gas prices, and “quick trip” shopping returns, there’s an opportunity to use this space as a growing part of your retail options.
For this focus on C-stores, industry pros talk formats, price strategies, and how freshness plays into consumer purchasing behaviors around craft.
"Corporate entities are excited about having more local beers on the shelf," says Collin McDonnell, co-founder and CEO of HenHouse Brewing Company, which sells an IPA and Blonde Ale in 20 Northern California 7-Eleven stores. He notes that all it took was a call from a regional sales manager to start the relationship with 7-Eleven, who see craft beer as a pivotal part of future success. Sign up to read more.
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