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The mantra of “local” in beer is nothing new, especially with an estimated 85% of Americans living within 10 miles of a brewery. But research on what “local” means for drinkers moves beyond anecdote to emphasize the actual value it can bring for a business.
“Localness” isn’t the only attribute when a drinker considers their appreciation for beer, but it is an attribute all the same, and can make a difference creating loyal customers and a connection to place and your business. Sign up to read more.
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Words by Bryan Roth