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Part one of this series focused on youngest legal-age drinkers and how/why they might look to Light Lager as a beer of choice—for now. Part two laid out how large breweries are setting expectations for consumers based on low-price and large package size of Lager.
Lastly, we’ll consider that as breweries stay small—the median size is about 600 BBLs a year—the proposition of playing in this space beyond the taproom is likely to make less sense in the future. Sign up to read more.
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