
Just the news that interests us. Big plays, smart moves, and otherwise curious indicators of beer's possible future.
Subscribe to PremiumSightlines
Just the news that interests us. Big plays, smart moves, and otherwise curious indicators of beer's possible future.


Cannonball — Topo Chico Hard Seltzer’s Huge Splash Shows There’s Room in the Seltzer Pool

Open the Gates — Cloudwater’s Tesco Deal Highlights Tensions Between Indie Ideals and Mainstream Accessibility

Orange With Envy — Firestone Walker’s Cali-Squeeze Acquisition Fills Brewery's Flavor Blind Spot

We All Want to Party — New, Higher-ABV White Claw Exposes Myth of Hard Seltzer’s Wellness Lifestyle

Insult to Injury — Efforts to Lower Excise Tax, Increase Availability of Spirits-Based RTDs Threaten Beleaguered Beer Industry

New Flame — Sam Adams Takes Backseat as Boston Beer Eyes New York Distributor Focused on Hard Seltzer

Not a Bang but a Whimper — How a Predicted “Roaring ’20s” Return to Bars and Restaurants Misreads Past and Present

We Had A Good Thing Going — Distributor’s Challenge to Massachusetts Franchise Reform Could Unravel Decades of Negotiation

Locals Only — Shaking Off a Drop in Sales, New Glarus Retrenches Behind the Cheddar Curtain

Messin’ with Texas — Stable of New RTD and Seltzer Brands Vie to “Own” Ranch Water

Out of Office — Colorado Brewing Systems Suddenly Shutters, Costing Breweries Thousands in Equipment, Lost Revenue

Show the Receipts — Black Is Beautiful Collaboration Beers Raised Funds, Now Participants Eye Systemic Change

Tyranny of the Tickers — How Untappd Ratings Became Craft Beer’s Most Fickle Prize

From BA to SBA — Julie Verratti Steps Into Federal Role with Small Business Administration

Face Time — What COVID’s Havoc on Bars Means for Third Places, Dating, and the Stories We Tell Each Other

Aged to Perfection, Pt. 3 It’s Time to Consider Why AARP and IPAs Go Together

Scale Factor — Despite Reports of a Non-Alcoholic Beer “Surge,” the Category Remains a Drop in Beer’s Bucket

Tick, Tick, Boom — Regulatory Consequences for Exploding Cans a Potential Time Bomb for Small Breweries
