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An analysis of the 2019 hop harvest shows a tightening market for hop varieties seen as key for modern IPAs. While increased acreages for the likes of Citra, Mosaic, and Simcoe help, less common hops present an opportunity for small-batch, taproom-only beers to separate themselves from the now-ubiquitous New England-style IPAs found in grocery stores all over.
In a previous story’s look at the common characteristics of popular off-premise New England-style IPAs vs. small batches meant for taproom draft or own-premise distribution, the two biggest differentiating factors came from ABV and hop use.
The insights derived from this research will help brewery owners and decision-makers understand a second differentiating factor: hop use. This can impact how current trends affect brewery demand in the immediate future, and agricultural outcomes in the longterm. Sign up to read more.
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