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Last week, we highlighted Off Color Brewing’s “Beer for” series and how guiding their customers toward perceived experiences has become a hit for the Chicago brewery. But when it comes to different strategies for variety—and variety packs—sometimes a classic approach works, too.
“We saw what was happening with sizes of packs during COVID, but we don’t have the resources to create 12, 15, and 24-packs,” says Joe Yeado, founder and president of Milwaukee’s Gathering Place Brewing Company. “But then the much larger breweries have had success with mixed 12-packs, and we can work on that principle in our own way.” Sign up to read more.
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