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In recent weeks, Florida has become the country’s epicenter of COVID-19 outbreaks, and IRI-tracked shopping behavior points at off-premise behaviors and threat of out-of-stocks discussed two weeks ago.
What’s happening in Florida is representative of industry changes in many ways, including the ebb-and-flow of volumes and kinds of alcohol shoppers are buying. On a weekly basis, FMBs are miles ahead of beer brands in the Sunshine State when considering how the coronavirus pandemic has shifted what’s selling this year vs. last year. Sign up to read more.
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