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COVID-19 has exposed an ongoing pattern with buying behavior, and as states reopen (and close and reopen), matching data and cases of the pandemic gives a clearer idea of how you can approach off-premise sales.
North Carolina has been one of the hardest-hit states by the coronavirus, and despite more restrictive orders than other states that have reopened, has seen continued spikes in recent weeks. That’s also matched the ebb-and-flow of beer sales in grocery and big box stores (MULO), as tracked by IRI. Sign up to read more.
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