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We often talk about today’s fickle beer drinker as one driven by “new” or “different,” and in this newsletter, we’re exploring “the mind of the craft beer consumer.”
The Brewers Association partners with Nielsen each year to survey self-identified craft beer drinkers (they leave the definition of “craft” to respondents) and get the pulse of where shoppers are at. While each presentation provides some historical context for some results, outcomes aren’t always shown with full changes over time.
What we’ll see from this year’s survey supports what we’ve been writing about in recent newsletters, showing changing attitudes toward certain attributes of beer and why some shoppers are consuming less. (Hint: it’s not calories.) Sign up to read more.
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