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The growth of flavored malt beverages is accelerating and it’s outpacing any effects that can be attributed to the pandemic.
We’ve spent several recent articles emphasizing the ongoing shifts in the U.S. marketplace, where FMBs have thrived because of the constrained off-premise marketplace where almost all sales are occurring. This article is going to throw some gas on that fire.
Just how big has growth in the category become? Here’s the weekly growth versus the same timeframe in 2019 when looking at all of IRI’s “Beer” category (which includes FMBs) and how it stacks up against “Just Beer” (FMBs removed), FMBs alone, and craft. Sign up to read more.
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