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In the first post of this series, we looked at two historical trends that could set up beer for a tough time over the coming months.
The category was already losing share of servings over a 20-year period to spirits (+9%) and wine (+3%).
Going back decades, beer’s share of servings increased during a recession but decreased in the years after.
In this post, we’ll go a little deeper into point #1 to look at the cross-section of beer, wine, and spirits, and the challenge that beer was already facing before COVID and a recession. Beer’s boost to start 2020 has been historic, but it also has the potential to disappear whenever an economic recovery starts to take hold. Sign up to read more.
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