Good Beer Hunting founder, Michael Kiser, will be sharing guiding principles for brand storytelling, crafted from his years as an innovation strategist for companies like Nike, Samsung, HP, and his specialization in the world of craft-oriented food and beverage, and breweries in particular.
Much more important people will be presenting, of course — industry leaders like Larry Bell of Bell's Brewery, Dave Katechis of Oskar Blues, Mike Stevens of Founders Brewing, Scott Whitley of Tenth and Blake, Alan Newman of Alchemy and Science, and Andy Goeler of Anheuser-Busch/Goose Island.
Kiser will also be a judge for the Start-up Brewery Challenge.