Zwanze day in the backyard of West Lakeview Liquors in Chicago was pretty cool this year, as expected. Also cool was this guy in a Run DMC shirt walking around, pouring out a bomber of Dark Matter's barrel aged cold brew coffee like it was a whale he'd cellared for a year. Well played, Dark Matter. Well played.
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By themselves, they're just small moments in and around beer. Together, they're the culture we love.