Brewery expansions are challenging stories to tell. Every brewery has their own perspective, motivations, opportunities, and challenges when it comes to deciding how and when to grow. But reporting about expansions often leaves out a very important part of the story — the incredible scope of the effort. There's a lot of heart-felt, passionate, qualitative insight into Half acre's decision to expand, and you can find all that in our Critical Drinking interview with co-founder Gabriel Magliaro. But to understand the size of the problem they're solving, and the breadth of the effort, we decided to do something completely unique. We're going to show you the numbers.
In this three-part series, the GBH design and development team of Kyle Fletcher and Anthony Bruno worked to bring the quantitative side of the story to life in graphic form. Part one is all about the planning stage — basically taking stock of a new space and clearing things out. It takes months, a tireless team, and an incredible amount of patience just to get to the moment you break ground. In parts two and three, which we'll be sharing in the coming months ahead, you also get to see the effort that goes in to laying the foundation, raising the roof, spiffing things up, and flipping the switch.
We're proud of Half Acre's success, and we're excited to see their next wave. We're also excited to see what happens when the years-long waiting list for Daisy Cutter finally gets a chunk taken out of it.
Check this story out on your desktop. It'll move you (seriously, it literally moves). Scroll on.
Houses of Craft
Wherever there's a house devoted to the craft, GBH will find them. Big and small, near and far, old school and avant garde, they all play a role in the next generation of beer.See more Houses of Craft stories