Houses of Craft

Truth in Numbers — Part One of the Half Acre Expansion Story

Brewery expansions are challenging stories to tell. Every brewery has their own perspective, motivations, opportunities, and challenges when it comes to deciding how and when to grow. But reporting about expansions often leaves out a very important part of the story — the incredible scope of the effort. There's a lot of heart-felt, passionate, qualitative insight into Half acre's decision to expand, and you can find all that in our Critical Drinking interview with co-founder Gabriel Magliaro. But to understand the size of the problem they're solving, and the breadth of the effort, we decided to do something completely unique. We're going to show you the numbers.

In this three-part series, the GBH design and development team of Kyle Fletcher and Anthony Bruno worked to bring the quantitative side of the story to life in graphic form. Part one is all about the planning stage — basically taking stock of a new space and clearing things out. It takes months, a tireless team, and an incredible amount of patience just to get to the moment you break ground. In parts two and three, which we'll be sharing in the coming months ahead, you also get to see the effort that goes in to laying the foundation, raising the roof, spiffing things up, and flipping the switch. 

We're proud of Half Acre's success, and we're excited to see their next wave. We're also excited to see what happens when the years-long waiting list for Daisy Cutter finally gets a chunk taken out of it. 

Check this story out on your desktop. It'll move you (seriously, it literally moves). Scroll on. 

1. Getting raw space

60,000

SQ FT Interior

30,000

SQ FT Outdoor

2. Splitting locations

1.8

Miles apart

3. Planning the timeline

9

Months of total planning

4. Meeting with the community

3

Meetings for Q&A

5. Lawyering up

4

Law firms for real estate acquisition, zoning and liquor laws

6. Architecting the interior

32

Pages of Architectural plans

7. Working with the trades

16

Different contractors & trades

8. Tearing down walls

48

Walls torn down for new offices

9. Digging up the past

Notable objects found in the floors & masonry

10. Building a bigger brewhouse

Original

15

BBL 3 Vessel Century

New

30

BBL 4 Vessel Braukon

11. Dividing things up

6000

SQ FT Offices

8000

SQ FT Entertainment

2000

SQ FT Projects

44000

SQ FT Beer-making

12. Creating capacity

2x over lincoln location

30000

from day-one

Design by Kyle Fletcher Dev by Anthony Bruno

Michael Kiser

Michael is the founder of Good Beer Hunting. He travels the globe — writing, shooting, and collaborating with breweries of all shapes and sizes. This site is his chronicle of a life in beer as he witnesses the cultural explosion first-hand and finds the people, places, and products with amazing stories.

See more stories from Michael

Houses of Craft

Wherever there's a house devoted to the craft, GBH will find them. Big and small, near and far, old school and avant garde, they all play a role in the next generation of beer.

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