Welcome to the first episode in our Next Germination series, produced in partnership with Guinness.
For those of you that have been reading and listening to Good Beer Hunting for years, you know how important the underwriting we receive is. Alongside hundreds of paying subscribers, whom we call the Fervent Few, our underwriters enable us to pursue big, ambitious projects. And no one has been more supportive and continuously so than Guinness. Years of support has helped us build an unprecedented editorial team in beer. This team has claimed dozens of awards over the years, including the North American Guild of Beer Writers awards, which we won roughly half of all those awards last year. The Society of Professional Journalists award. And this past weekend, a James Beard award.
All this momentum and continuity would not be possible—not even close—without the support of the folks at Guinness.
And today marks yet another step in that collaborative journey with the Next Germination series.
When we were scoping out the themes and ambitions for this two-year stretch of underwriting, nothing was more important to Guinness and our team than extending that long table of beer to include more people who have traditionally been marginalized from the industry and its culture, which is often prone to a monoculture.
For a brand that’s known and loved around the world, in countries like Ireland the UK of course, but also Nigeria, the Caribbean, and the U.S. where they built their latest production facility and taproom in Baltimore, Guinness’ future is directly dependent on the growth of beer drinking audiences, and the increasingly diverse and equitable spaces and cultures that surround it.
This series—called Next Germination—reflects our editorial team’s desire to continue our own mission of helping beer drinking audiences get smarter, more impassioned, and inspired about the world’s most popular drink.
It’s a perfect alignment in both mission and ambition.
So what exactly is the Next Germination?
Well, we believe the beer world is so much more than its homogenous stereotypes. Today, a new and diverse generation of drinkers, change-makers, and doers is continuing to push for progress in every direction. Their aims are varied, but their shared emphasis on equity, community-building, and access has deep reverberations that go beyond the liquid in your glass.
So together with Guinness, The Next Germination is a series of stories and podcasts that celebrates the people making beer brighter and broader—and transforming its future for the better.
In this first episode, I’m talking to Beth Demmon, one of our best writers and hosts about her first piece that kicks off the series - called “Keeping Neurodiversity in Mind — How Two Groundbreaking Breweries are Making Beer Spaces More Accessible”
We both rely on our limited experience as parents of neurodiverse children as a way in to appreciating and articulating the experience of neurodiverse beer drinkers, and how the industry has an emerging opportunity - especially in its hospitably sector - to broaden its approach to a wide array of audiences with specific needs that could help center them in the future of beer.