Good Beer Hunting

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Award-winning interviews with a wide spectrum of people working in, and around, the beer industry. We balance the culture of craft beer with the businesses it supports, and examine the tenacity of its ideals.

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OL-004 Bryan Roth Reads, "If You’re Not First, You’re Last — Why Michelob Ultra is the Most Important American Beer Since Bud Light"

OL-004 Bryan Roth Reads, "If You’re Not First, You’re Last — Why Michelob Ultra is the Most Important American Beer Since Bud Light"

This is GBH Out Loud, and I’m Ashley Rodriguez. Today, you’ll hear Bryan Roth, editor of our news section, Sightlines, read an article from our Unrated series called “If You’re Not First, You’re Last — Why Michelob Ultra is the Most Important American Beer Since Bud Light,” published on Good Beer Hunting on October 17, 2018.

This article is is one of the most popular, and still most polarizing, pieces we’ve ever published on our website. And a lot of that has to do with the subject, Michelob Ultra. But the beer’s growth is undeniable, and on closer examination, Bryan discovers that this beer took off in a way that nobody ever expected. 

This is Bryan Roth reading “If You’re Not First, You’re Last — Why Michelob Ultra is the Most Important American Beer Since Bud Light.” Listen in.