Sightlines — BrewDog Launches $50 Million Crowdfunding Campaign, Gets $1M in First Week

Austin Ray

THE GIST
BrewDog, one of the UK’s largest and fastest growing breweries, launched the latest round of its "Equity for Punks" crowdfunding campaign in the U.S on Aug 4. It's the Scottish brewery’s fifth round of crowdfunding, previous rounds bringing in £26 million (apprixmately $34 million) from more than 46,000 investors. Shares in BrewDog’s U.S. operation, which will be based near Columbus, Ohio, start at $47.50 each, with a two-share minimum purchase.

WHY IT MATTERS
In the UK, BrewDog’s crowdfunding campaigns have allowed the brewery to expand much more rapidly than its competition. It recently installed a brand new Ziemann-designed brewhouse at its Aberdeen, Scotland headquarters, which has allowed the company to triple capacity and meet growing demand. Its flagship beer, Punk IPA, is currently rated as the number one craft beer brand in the UK.

BrewDog’s Ohio operation is nothing short of sizeable, with construction of the 100,000 square-foot facility almost complete, and brewing scheduled to begin this November. BrewDog is already planning its first U.S. bar in downtown Columbus, likely the first of many as the company mimics its UK success.

That success seems to be well on its way, too. BrewDog raised more than a million dollars in the campaign's first three days.

READ MORE
BrewDog Targets US with $50m Crowdfunder [The Drinks Business]

—Matthew Curtis