The humble kegerator is like a flower growing in the crack of a sidewalk. As more of my work takes me to developing markets in places like Mexico, Costa Rica, and Taiwan, these awkward-but-efficient machines are the first link in establishing a cold chain for craft beer.
Here, Taihu Brewery finds a foothold in Fujin Tree 353 Cafe where it's served alongside single-origin Taiwanese coffees, plus sandwiches, Japanese paper, and flowers.
It might not look like much, but for hundreds of people passing through this popular complex of shops, it's the first time the term "craft beer" will ever cross their mind. If Taihu is lucky, it'll stick.