b-roll no. 31

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I used to work with Caterpillar back in the day, and one thing that always stuck in my mind was when a guy on the assembly floor once told me "the quality of our gear is the way the company shows us love and respect for what we do." 

I see that same sentiment in breweries across America every day. Guys and gals are sporting cooler and more functional gear than ever before. It's part work-a-day, and part self-expression. Here, a Cigar City employee shows off his new waterproof short waders, and a company 3-wheel bike, as though needlessly bragging about the Tampa weather and all the goddamn fun he's having making beer.