Good Beer Hunting


In the midst of a sea-change, you don't just build a boat. You make the wave.


Michael Kiser, Founder of Good Beer Hunting Photo by — Eva Deitch  

Michael Kiser, Founder of Good Beer Hunting
Photo by — Eva Deitch


Michael Kiser, writer, photographer and industry strategist

Originally from Pennsylvania, I'm one of the lucky ones that always had a craft brewery in my backyard in Yuengling — or as we call it back home: lager.

I grew up working in restaurants and factories, studied fine arts and poetry at The School of the Art Institute of Chicago, and worked in design and innovation as a strategist for seven years on everything from consumer electronics, to consumer packaged goods, to service design for companies like Nike, Samsung, HP, Caterpillar and The Department of Defense. 

Now I put all this to work in the craft beer industry, helping breweries large and small plan their portfolios, develop compelling brand strategies, and connect with their most important audiences. 

I've been all over the US collaborating with ambitious and artful brewers. This journey enables me to create Good Beer Hunting, a chronicle of my experiences as I witness the nation's craft beer explosion first-hand. As we begin to export our brewing culture, I’m also able to connect with audiences around the world, most recently in Portugal, South Korea, Quebec, and Sweden, where a completely different set of circumstances creates unique craft beer cultures we'd barely recognize, but have certainly inspired.

I hope you join me on the hunt. 

The Collaborators

Over the years, GBH has welcomed many talented storytellers and artisans into the fold. 

Emily Berman

Emily Berman

Emily grew up with a healthy respect for food preparations, observing and helping in the kitchen at every opportunity. After transplanting from Virginia to Chicago, she joined a CSA program for the first time, sparking her interest in locality and seasonality and rekindling the romance of her summers spent on her grandparents' farm. She started pushing herself to make everything she ate from scratch, spending hours upon hours, and sometimes days, prepping for dinner parties and holidays. Now a trained chef, her philosophy is simple — eat fresh, eat quality, and eat homemade — which is a perfect compliment to the craft beer movement.

Hillary Schuster

Hillary Schuster

Hillary is a designer and stylist in Chicago specializing in weddings and events. For Good Beer Hunting, she creates an endless amount of stunning collateral and helps plan special gatherings, bringing the GBH experience to life for some of my most important audiences.

She's been my travel companion for countless GBH adventures, including Sweden, Portugal, and most recently Quebec. She hails from Grand Rapids, Michigan, recently named "Beer City USA" by Charlie Papazian's annual poll. Hillary married me in 2011, and was featured as Hunter/Gatherer #12.

Emily Berman

Kyle Fletcher

Kyle is a freelance graphic designer and artist always up for a good adventure. Tendencies include abstraction, letterform, and post-capitalistic expression. His narratives range from literal-thematic to dissociative but often generate a friendly midwestern aesthetic. Outputs yielded include paintings, neon signage, roomba racing, custom molded chocolate bars, screen-prints, blogs, films, bad films, magazines, brands, packaging, dreams, websites, pencil drawings, mistakes, and the occasional left handed ink drawing of a kitten.

Kyle helped create the original GBH brand, and continues to collaborate in bizarre and awesome ways.

Andrew Wright

Andrew Wright

Andrew is an illustrator and printmaker in Chicago. He was born in Ogdensburg, New York, attended The Illustration Academy during the summers of 2006 and 2007, and graduated from Ringling School of Art and Design in 2008.

Andrew’s created numerous GBH art collaborations, including the Hunter/Gatherer and Perfect Pint print pieces, as well as posters for GBH events and unique brand collateral.

Jeff Cagle

Jeff Cagle

Jeff is a freelance photographer in Chicago who tells journalistic and editorial stories for some of the regions' biggest newspapers and magazines. Sometimes he'll break your heart, and sometimes he'll lift your spirits — all with a single photo.

He also recently took on a role managing the taproom at Penrose Brewing in Geneva, Illinois. His hometown brewery, Solemn Oath in Naperville, Illinois was where we first met — and we've been drinking and shooting together ever since.

Kyle Kastranec

Kyle Kastranec

Kyle is designer in Columbus, Ohio, telling authentic stories through branding and marketing. He was born and raised in northeast Ohio, and is a die-hard Cleveland sports fan.

When he’s not working — or drinking and brewing beer — he spends his time outdoors, at music festivals, and travels as much as possible. As a developing coffee enthusiast, he’s interested in applying what he has learned through years of tasting beer, to a new beverage.

Tobias Göth

Tobias Göth

Tobias is a writer and photographer from northerly Sweden who has pursued his passion for craft beer for more than three years. Searching for new craft beer stories has taken him to unexpected and remote destinations, including southern France and Thailand. He currently writes bilingually about beer for Sweden's largest culinary magazine, Allt om Matt.

Cory Smith

Cory Smith

Cory Smith is a creative director and photographer based in Brooklyn. He got his start shooting fashion as well as concerts in the New York area and festivals abroad. After covering the music scene for years, he decided to turn his lens to his other passion, craft beer. Wanting a deeper connection to the world of beer, he began interviewing and writing stories about breweries and the people behind them. Combining his passion for travel and beer has taken him throughout the US and internationally to places like Sweden, Denmark and Iceland.

See more stories from Cory Smith


Magazines, sites, and fellow artists that love what GBH is doing in the world of beer. 


Named "10 Chicago Power Players You Need to Know Right Now" in the Zagat Chicago guide, alongside Kevin Heisner + Matt Eisler, Charles Joly, and Jason Vincent.


Winner of Saveur's Best Wine or Beer Blog in 2013, and nominating partner for 2014’s incoming class of content all-stars.

The Michigan Beer Film

Proud to be a talking beard in one of the coolest films ever produced about craft beer by Rhino Media Productions in Kalamazoo, MI.

Outside Magazine

The online mag uses GBH as a resource for “a larger city-making story” about Chicago.


Collaboration is part of who we are. These are the brands that share an ethos with GBH,
and worked with us to create rad content and experiences for others.  


The first Eat, Drink and Be Merry issue shares a GBH apartment profile of my two-flat in Chicago’s Lincoln Square neighborhood.


A presentation at the Apple Store on North Michigan Avenue in Chicago, discussing the journey of Good Beer Hunting entitled: From Passion to Platform

Brooklyn Brewery Mash

Named "10 Chicago Power Players You Need to Know Right Now" in the Zagat Chicago guide, alongside Kevin Heisner + Matt Eisler, Charles Joly, and Jason Vincent.


The online mag uses GBH as a resource for “a larger city-making story” about Chicago.

Beer Advocate

Shooting cover stories, writing features, and a new monthly GBH column that takes you deep into beer scenes around the world.

American Spectator

Featured as one of “Four Beer Blogs You Should Read” by author Patrick Ryan.