writer, photographer, brand and portfolio strategist
Originally from Pennsylvania, I'm one of the lucky ones that always had a good brewery in my backyard: Yuengling — or as we call it back home: lager.
I grew up working in restaurants and factories, studied fine arts and poetry at The School of the Art Institute of Chicago, and worked as an innovation strategist creating new-to-the-world products and services for companies like Nike, Samsung, HP, Adobe, Caterpillar, and Navteq.
Now I put all this to work in the beer industry, helping breweries large and small plan their portfolios, develop new brand, and connect with their most important audiences.
I've been all over the US collaborating with ambitious and artful brewers. This journey enables me to create Good Beer Hunting, a chronicle of my experiences as I witness the nation's craft beer explosion first-hand.
As we begin to export our brewing culture for the first time in history, I’m connecting with audiences all around the world — most recently in Portugal, South Korea, Quebec, Sweden, and Czech, where a completely different set of circumstances creates unique beer cultures we'd barely recognize, but have certainly helped inspire.
I hope you join me on the hunt.
Emily is GBH's resident chef and food pairing expert. She develops recipes for the GBH Provisions series, and helps make our events delicious as much as they are drinky.
Hillary is a designer and stylist for GBH. She creates stunning collateral and helps plan special gatherings, bringing the GBH experience to life for some of our most important audiences.
Kyle is the GBH brand designer, and a collaborator on a number of bizarre and awesome goods, from stickers to t-shirts, to stuff we don't quite understand yet.
Andrew is GBH's resident illustrator, and part-time copy editor. He's created the Hunter/Gatherer and Perfect Pint print pieces, as well as posters for GBH events.
Every year, Max and Michael collaborate to put on #goodbeerbuckshot at Camp Wandawega, a weekend of brotherly love, fresh beer, and great food in the woods of Wisconsin.
See more from Max Wastler
Jeff is a GBH photographer in Chicago, surrounding suburbs, and wherever he happens to travel next. He also manages the taproom at Penrose Brewing in Geneva, Illinois.
Tobias is a GBH writer and photographer from northerly Sweden. He currently writes bilingually about beer for Sweden's largest culinary magazine, Allt om Matt.
Kyle is a GBH storyteller who reports on the midwest, especially his home state of Ohio, in both visual and written form. He's also collaborating on our newest series: "The Cultivated Beer."
Anthony is the GBH deveoper, helping keep our online experience ship-shape and top-notch. He also helps us hatch big ideas, so keep an eye out for some radical new shit.
Wes is a GBH photographer in Michigan by way of Texas whose interests run as deep in beer as they do in craft spirits.
Winner of Saveur's Best Wine or Beer Blog in 2013, and nominating partner for 2014’s incoming class of content all-stars.
Talking coffee, beer, and coffee beers with the Good Food show.
Named "10 Chicago Power Players You Need to Know Right Now" in the Zagat Chicago guide, alongside Kevin Heisner + Matt Eisler, Charles Joly, and Jason Vincent.
Market saturation, the bubble, and how it might just keep expanding.
Named one of "15 Podcasts Every Guy Should Know" along with WTF by Marc Maron, This American Life, and Radiolab.
Michael Kiser's favorite podcasts and episodes, from beer, to raising kids, to just trying to be Okay.
The first Eat, Drink and Be Merry issue shares a GBH apartment profile of my two-flat in Chicago’s Lincoln Square neighborhood.
Bar & Restaurant magazine digs in to the tarts, sour, and acid trends happening across beer and cider.
Our favorite places to drink, and be drunk, in Chicago.
An interview about starting-up and finding balance in self-employment
Jessica Murnane digs into Michael Kiser's beer-infused worldview to discover his true inspirations.
One shot, one bourbon, and one beer.
A conversation with Max Wastler.
Featured as one of “Four Beer Blogs You Should Read” by author Patrick Ryan.
Proud to be a talking beard in one of the coolest films ever produced about craft beer by Rhino Media Productions in Kalamazoo, MI.
The online mag uses GBH as a resource for “a larger city-making story” about Chicago.
Working to bring craft coffee and
beer cultures together with the
Uppers & Downers series of
events and experiences.
A presentation at the Apple Store on North Michigan Avenue in Chicago, about the journey of Good Beer Hunting entitled: From Passion to Platform
Producing one-in-a-lifetime events in the nearby Wisconsin wilderness.
Hosting events that bring together the beer and scotch worlds through
tasting and education.
Capturing the diverse spirit of Oktoberfest in Chicago for the
Expedia Viewfinder site.
Writing, photography, and unique cultural experences with a collective
of Chicago artists.
Taking the Fulton & Wood series of innovative beers to a national audience through storytelling and events in America's best cities.
Helping launch and sustain Chicago's academic-style craft beer journal form Maria's Packaged Goods.
Rocketing across the county in Sierra Nevada's Beer Camp bus. Festivals, storytellling, special events.
Collaborating to tell compelling stories through video and photography.
A nationwide tour for craft beer culture and art. Hosting and facilitating unique conversations for beer fans.
Cover stories, photo features, and a new monthly GBH column that takes you deep into beer scenes around the world.
Join the Good Beer Hunting Mailing List
Get updates on new craft beer journeys, product releases, and updates on GBH events and happenings around the world. It's the kind of email that'll drive you to drink — in a good way.